About
Meet AJ Javier
Head Coach
I'm AJ, the founder and Head Coach of Heft Training. Based in East London, I've spent years helping people just like you build strength, confidence, and fitness habits that actually stick.
I'm not a fitness influencer. I'm a coach who believes training should enhance your life, not dominate it. Whether you're a complete beginner or looking to push past a plateau, my job is to meet you where you are and help you get where you want to be.
Work With Me
What I Bring to Coaching
Every client is different, but my approach stays consistent: realistic, supportive, and focused on what works long-term.
Real Understanding
As a first-time dad, I know how challenging it can be to prioritise fitness. Training should work with your life.
Experience Matters
Years of coaching beginners, busy professionals, parents, and runners has taught me what actually works.
No Gimmicks
Just honest, effective coaching. No extreme diets, no unrealistic promises — just sustainable results.
My Approach
When I started coaching, I quickly learned that the best training programme in the world means nothing if it doesn't fit into someone's actual life. People have jobs, families, social commitments — and training needs to work around all of that.
That's why I focus on consistency over perfection. I'd rather see you train twice a week for a year than five times a week for three weeks before burning out. Sustainable progress is the only kind that matters.
My training philosophy centres on building strength. When you get stronger, everything else follows — you move better, feel more confident, and your body composition improves naturally. It's not about quick fixes or extreme measures; it's about building a foundation that lasts.
Becoming a first-time dad recently has only reinforced this belief. I understand what it's like to have limited time and energy, and I know how important it is to make training count without letting it take over your life.
Who I Work With
Over the years, I've had the privilege of coaching a wide range of clients:
- Complete beginners taking their first steps into fitness
- Busy professionals who need efficient, effective training
- Parents juggling family life with self-care
- Runners looking to build strength and prevent injuries
- Anyone who's tried gyms before and wants something different
Let's Work Together
Ready to start building strength and confidence? Book a free consultation to discuss your goals and see if we're a good fit.
Book Free Consultation